Welcome to the first post of this new blog, I have been thinking of setting up an outlet for my fascination with social media and its ever increasing influence on marketing and the power of the people in determine what they consume, how they consume it, where and when they consume it.

There will be much less writing from me on this blog apart from brief introductory summaries to the articles I will share with you.

To start off, here is a link to an article  on the relationship between social media and branding. The article gives tips and best practice advice on how to take advantage of social media to build a brand, consider how facebook has gone from a hobby in one student’s spare time to a brand valued at $90 billion dollars as per the latest valuation. The power of social interaction over the internet is no longer the next big thing in marketing, the time to get on board and start working with SOCIAL is now.

Harnessing social to build brands

How do brands build trust and happiness into their relationships with their customers

http://cmsoforum.mckinsey.com/events-conferences/harnessing-social-to-build-brands

You might need to create a log in account to read the full article, its free so why not!